15 Apr Brand Impact in Action
When a CBD brand approached me in their infancy, they knew they had an enormous challenge to overcome.
Although CBD was big in the States, this space was going to be notoriously challenging here in the UK.
“Dani, leader of Baboosh! was the recommended choice to help us enter a market in a highly challenging space. We wanted her expertise to help us build the foundations and launch the CUBID CBD brand to consumers and retailers. “
The misnomer and perception was, that CBD was illegal, and that It was a drug used for getting you high. This is because it is s the second most prevalent active ingredient in cannabis (marijuana).
Most did not realise it is derived directly from the hemp plant and has
medicinal benefits for a whole host of different mental and physical ailments.
We clearly had a big job to do.
We needed to help CUBID CBD change perception, build trust and educate the masses.
To ensure that CUBID CBD made an impact and stood out as a credible and authentic brand
amongst a sea of brands that cheapened and mis-represented its use.
And so, we began together our Brand Impact Journey.
We knew that getting under the skin of their audience groups to understand their problems and fears was imperative. We would then craft their compelling story that would invite their audience in, resonate and solve their very persona fears and problems.
This was the result.
“Dani helped us to create a powerful and authentic brand with meaning and relevance. She helped guide our marketing team with a blend of intelligent strategy, creativity and passion.
She helped us to tell a story that gained us National press attention and acclaim in some of the most credible publications and amongst influencers, as well as win awards and be invited as guest speakers at large scale events.
We are now stocked in many bricks and mortar retailers and ecommerce stores; including Holland and Barratt and Ocado, and we can’t thank Dani of Baboosh! enough for being integral to our story of success. “
Founder of CUBID CBD
Want to join the Brand Impact Journey?
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